Politicians across the political spectrum have taken to TikTok in an attempt to reach young voters by producing original videos. This novel trend has turned TikTok into the new polarizing ring in the political communication battle, deepening the partisan breach around issues such as climate change. However
Politicians across the political spectrum have taken to TikTok in an attempt to reach young voters by producing original videos. This novel trend has turned TikTok into the new polarizing ring in the political communication battle, deepening the partisan breach around issues such as climate change. However
we adopt an elite-focused approach to explore the ways in which left and right-leaning American political elites differ in their visual and emotional framing of climate change. Overall, this study provides new insight into how politicians across party lines communicate about critical and polarizing political issues, such as climate change, by adapting to novel online communication channels.
we adopt an elite-focused approach to explore the ways in which left and right-leaning American political elites differ in their visual and emotional framing of climate change. Overall, this study provides new insight into how politicians across party lines communicate about critical and polarizing political issues, such as climate change, by adapting to novel online communication channels.
we adopt an elite-focused approach to explore the ways in which left and right-leaning American political elites differ in their visual and emotional framing of climate change. Overall, this study provides new insight into how politicians across party lines communicate about critical and polarizing political issues, such as climate change, by adapting to novel online communication channels.